LeenHeer is a dynamic consultancy firm with more than 40 years of experience in installation technology.In addition to the extensive up-to-date sector expertise, the client specializes in total management of the clients in the field of fire protection and fire fighting systems, both above and below ground.
As an independent specialist, the client has an access to an extensive network of reliable suppliers and partners, who have also earned their spurs in the construction, maintenance and advice of top and underground fire protection and fire fighting systems.Leenheer is a flexible organization with excellent references in the Rotterdam, Amsterdam and Antwerp port areas. Since 2008 LeenHeer has been VCA ** and ISO 9001 certified .
AARCHIK was provided the mandate to recreate the complete branding – logo, corporate assets and website of the organization to reflect their strategic and management expertise in the fire fighting, insultation and fire management systems
Conceptualization and Strategy
SRS and Wireframing
Website Design and Development
Technology Platforms used
Communication and Wireframing Tools
Project Timeline :
3 weeks with 1 developer, 1 QA, 1 Designer
Overview of the Solution
In a swift 3 weeks project cycle, the AARCHIK team isolated the defining aspects of the change in the image of the client . We led a holistic design initiative, and mapped out a more user-friendly website that was as enjoyable to browse as it was to look at. Throughout the project, we kept an open dialogue with the client team, encouraging creative collaboration every step of the way.
50% Increase in Online Engagement 33% decrease in bouce rates
The basic premise of the design was to elaborate the strategic capabilities and the knowledge leadership of the team in the field of fire safety equipment, firefighting and insultation. Hence the colors needed to be corporate and be bold to show a certain sort of assuredness in their craft. The lighter colors of the website were incorporated to showcase the strategic approach of the offerings. The design would warrant a rugged look for the website with appropriate images of equipment and installations.
Content That Engages
AARCHIK ensured that the content matched the offerings. The content showcased the offerings with attractive graphics and designs that interspersed with the text at the right places. The content was fashioned in such a manner so that the clients could get a feel of the strategic nature of the offerings and the expertise of the team. For the content , we enumerated the home page with a cascading style of representing the case studies so that the important achievements in important engagements can be represented in one glance for the visitors and users of the website
The Final Result
We created a new online identity for the clients which encompasses their complete offerings. User engagement was driven by different social media contests and campaigns on facebook, twitter. Instagram and Pinterest were heavily leveraged to provide real time engagement to the users and drive traffic to the website. The website identity ensured a wholesome experience to the users and availability of information to the users intuitively. The website saw an increase of 23% of footfalls on their website within the first month of launch of their new online identity
What They Say About Us
The team at AARCHIK Brand Lab are super creative and passionate. We cannot recommend them enough. They are disciplined and updated at every creative stage. I wil definitely recommend them to anyone looking for a professional marketing team to take their project and brand image to a new level.
- Chris B, Head Marketing
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