Case Study – TACO ON WHEELS
Taco On WHEELS is an American chain of fast food restaurants based out of Irvine, California and a subsidiary of TA! Brands, Inc. The restaurants serve a variety of Tex-Mex foods that include tacos, burritos, quesadillas, nachos, novelty and specialty items, and a variety of "value menu" items. TA Brands are the global leaders of the chicken, pizza and Mexican-style food categories. Our mission is to build the world’s most loved, trusted and fastest growing restaurant brands. We are evolving our brands into iconic, distinctive and relevant global brands. Importantly, we’re extremely proud of our customer community around the globe and the unique culture we’ve built, one that’s filled with energy, opportunity, and fun. We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background. TA Brands is great place to be yourself, grow and make a difference. Our 4 Growth Drivers are as follows :
  • Distinctive, Relevant and Easy Brands
  • Bold Restaurant Development
  • Unmatched Franchise Operating Capability
  • Unrivaled Culture and Talent
Services Provided
  • Conceptualization and Strategy
  • SRS and Wireframing
  • Website Design and Development
  • Mobile App Development
  • Digital Strategy
Technology
Platforms used
  • WordPress
  • Adobe CC
  • Angular JS
  • React JS
  • HTML5
  • XAMARIN
Communication
and Wireframing Tools
  • Slack
  • Basecamp
  • SVN
  • Balsamiq
  • Adobe XD
Industry :
Food, Cuisine, Online Services
Project Timeline :
4 weeks with 2 developers, 1 QA, 1 Designer
Overview of the Solution
In a swift 2 month project cycle, the AARCHIK team isolated the defining aspects of the change in the image of TACO ON WHEELS . We led a holistic design initiative, and mapped out a more user-friendly website that was as enjoyable to browse as it was to look at. Throughout the project, we kept an open dialogue with the Green Food team, encouraging creative collaboration every step of the way. 50% Increase in Online Engagement
50K Registered Users in First 2 weeks of launch
Design Aspects
We delivered stellar designs that reflected TACO ON WHEELS brand and met the client’s high standards, intelligently using animations and parallax to add the touches that take a site from good to great. We completed frontend and backend development to WCAG 2.1 Level AA compliance standards and followed up by rigorous QA. In order to handle numerous sites on the same domain, plenty of custom CMS functionality was needed, and we delivered. We also carried out robust SEO preservation efforts across all legacy websites. Our design deployed TACO ON WHEELS’s bright colors to create a site that was professional, clean, and had a renewed focus on communicating a high level of service and technological expertise. We also ensured that TACO ON WHEELS Group’s high-quality content was surfaced across the site, introducing more users to the breadth and depth of the organization’s expertise.
Content That Engages
We wrote a number of articles for TACO ON WHEELS Internal Knowledge Ware House, which provides accurate, objective information about the nuts and bolts of TACOS AND RESTAURANTS When TACO ON WHEELS wanted to add information and collateral, we scripted and produced a series of 25 flyers, banners, case studies. Starring some of TACO ON WHEEL’s most interesting case studies which explained medical billing concepts from an approachable but expert perspective, giving real-life examples of how medical billing works.
The Final Result
With a single website showing the full portfolio of TACO ON WHEEL services, and one unified brand, TACO ON WHEELS is well-positioned to generate leads, grow the business, and increase visibility with prospective employees (another key audience). We’re continuing to work on development and maintenance of the site, and are currently building out multi-language functionality to enable deeper global engagement.
What They Say About Us
Testimonial
AARCHIK TEAM has experts who are innovative thinkers with the ability to translate ideas into compelling creatives. They are fun to work with, listen to inputs with an open mind and are good problem solvers. I would love to work with them given the opportunity. – Jonathan W, VP, Marketing

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