Case Study – Long Term RelationShip – Media Agency, NY
The client is a prominent media agency based in NewYork and has been working with large retail stores, large lifestyle chains and one of the largest gifting stores in USA since last 2 decades.
The media agency not only provides branding, corporate image management, social media management and marketing advise to its clients but it also has a different division where it acquires historical photos, refurbishes them and provides them to their exclusive clientele and also operates e-commerce store to sell them online.
As a media agency, the client not only owns a huge repository of images and photos of more than 10 million but also has multiple web properties and e-commerce stores which it uses to sell its exclusive range of historic photos and images
Website Design and Development
Technology Platforms used
Communication and Wireframing Tools
Media, Digital, Ecommerce
Project Timeline :
6 weeks with 1 developer, 1 QA, 3 Designers
Overview of the Solution
We engaged with Brian, the CEO in 2016 and started conversations on working together. Brian and AARCHIK spend some time knowing each other strengths, requirements and current business direction. We spend some time trying to know Brian’s vision for the organization and what were his plans to grow the company.
We started some test assignments of image works with small tasks like image cropping of 5000 images a month and then slowly increased the work volume to reach 20000 images per month. We set up the process to ensure smooth working and interactions between the team. Meeting Calendars, file exchange tools, communication tools were set up and we soon reach a position where the process was working without any glitches whatsoever. We then took over sorting their images , managing their web properties, e-commerce accounts and their social media presence which we are continuing till date.
Different Services Provided
The different services that we have provided for our client over the last 2 years and are still in the process of providing are as follows:
Image Cropping and Whitening
Image Enhancements and Image Editing
Image Data Enhancements and Image Title Creation
E-Commerce Stores Management
Web Properties Support
Social Media Services
2 Years and Continuing
We are continuing with Brian managing their stores across different platforms and also providing support for their web properties We have ventured into new domains and markets with the client and are helping them expanding into new markets. The salient benefits of our engagement with them for the client are as follows:
Expanding into new segments of services
Expanding into newer markets
Reducing TCO of services by 50%
Increasing the volume of offerings by 30%
More efficient and streamlined operations
Better Management of Web Properties
The Final Result
What They Say About US
Hi Friends, I am Brian, I am the CEO of a media agency in New York. I have been working with AARCHIK and Mithun for more than 2 years. We have been using AARCHIK services for creative, graphics and image works capabilities. They have a team of experts for creative and graphics capabilities and i am very glad to recommend their team of experts.
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