Case Study – Sports Management Website and Backend Statistics APP
The client is a leading sports consulting and sports marketing firm . The client provides media with statistics on competitions, matches, and players. The consulting service covers basic statistics (e.g., goals, assists, yellow cards, and shots on goal) as well as advanced statistics through indexes that evaluate the team and player performance from different angles (e.g., sports direction index, mercato index, defence index, and teamwork index)The client also makes studies for sponsors to evaluate the return on investment of their sponsorship partnership with a team or competition in terms of sales, in terms of impact on the brand's awareness and image (brand tracking studies) and the study of the media value of the sponsorship.
The company also provides advice to the sponsors on their digital activation and in the field activation during their sports partnership. The client also provides consulting services to football clubs, helping them diversify and generate more income from their different revenue streams, such as ticketing, TV rights income, merchandising, commercial partners, and player transactions, while also helping reduce costs like player wages and operating expenses. In addition, 12 A Side also consults with clubs on their international developments strategy in the Middle East, connecting them to potential partners.
Conceptualization and Strategy
SRS and Wireframing
Website Design and Development
Technology Platforms used
Communication and Wireframing Tools
Sports Consulting, Sports Marketing
Project Timeline :
4 weeks with 1 developers, 1 QA, 1 Designer
Overview of the Solution
The core of the solution was a python based solution which works in the backend to provide detailed statistics on comparing teams and comparing players. The players and the teams are compared on different aspects and different parameters leading to a detailed analysis between teams and a head to head to comparison between players.
Further the client also needed a clean interface punctuated with statistics in vibrant comparison colours. During a 6 weeks development and design phase, we designed a clean professional looking web interface with a robust python based backend with complicated statistics laid out in detailed comparison tables
The design guideline was to create a professional looking interface which would cater to a consulting image and also integrate it with a sports background. Hence we selected vibrant sports images tempered with a corporate green colour.
The backend was backed with a python based module which took different parameters, scores and play styles of different players. Further, it also took scores , strategy approach, attacking styles and other parameters of different teams and presented a comprehensive analysis of different teams and present one unified of performance of different teams for sports professionals, bodies and investors to take a decision
Content That Engages
The audience for the client were sports investment firms, sports fans and sports aficionados. The client wanted a web interface that showcased the statistics of the teams and players in an intuitive manner and also allowed easy showcase of detailed statistics. Hence the design and the content was focussed on showing the statistics with relevant symbols and graphs so that the pictorial representation could showcase the information in an easily understandable manner
The Final Result
The result was a smartly design website with vibrant pictures of sports action and also tempered with corporate green colors. The statistics were showcased in smart pictorial graphs and bar graphs to make the comparisons easily understandable. This ensured that there was a significant increase in engagement with the users of the site and the site was heavily used by sports community in general
What They Say About Us
I remain impressed as to how the AARCHIK team quickly grasped the different concepts that we wanted to convey and our ideas into concrete communication tools and tactics. It all happened within budget and on time and effortlessly.
- Cory B – Project Head
The client is a leading sports consulting and sports marketing firm . Any club which has the vision of providing top class practice and playing opportunities for its players must have a qualified, knowledgeable and professionalized Director of Coaching.
The client are a management consulting firm focused on the pharmaceutical industry. The client is led by two of the foremost healthcare strategists, who jointly have more 40 years of experience in helping pharmaceutical companies and their investors make critical decisions and address their biggest challenges.