Case Study – E-Commerce Website From Scratch, Branding, Shopping Modules
Award winning éllie Makeup is recognised as one of Melbourne’s most exclusive make up specialist services. Awarded Best Make Up Artist at the ABIA Awards in 2012, owner and founder Elissa Gia has created a successful make up business with the highest level of service and professionalism which she is renowned for. Understanding the importance of beautiful make up, the team at éllie Makeup are detail oriented, dedicated to their clients needs and creative in their approach. Elissa and her team are consummate professionals in working with your natural complexion and bringing out your best features. Elissa and her team are renowned for special occasion and bridal make up, being one of the most sought after make up teams in Melbourne. Their personalised approach from the consultation to the day of the wedding, ensures that every bride feels confident and assured they will look their very best from day to night. AARCHIK was tasked to create a new look for Ellie which had a static site as their old website. They wanted a modern look and feel and wanted to incorporate a complete full featured e-commerce engine with complete full featured filters and search facilities to reach to the right product in an intuitive manner
Services Provided
  • Conceptualization and Strategy
  • SRS and Wireframing
  • Website Design and Development
  • Digital Strategy
Platforms used
  • WordPress
  • Adobe CC
  • Python
  • Angular JS
  • React JS
  • HTML5
and Wireframing Tools
  • Slack
  • Basecamp
  • SVN
  • Balsamiq
  • Adobe XD
Industry :
Fashion, Hair, SkinCare
Project Timeline :
4 weeks with 1 developer, 1 QA, 1 Designer
Overview of the Solution
In a swift 1 month cycle, AARCHIK team spearheaded the revamp of the online brand identity of Ellie and also provided a full-fledged e-commerce solution for the backend. The e-commerce solution enabled the users to narrow down their preferences of make up along more than 25 parameters and allowed them to make their choices very effectively and minutely. The choices ranged from bridal wear, make up kits to minute details like choice of hair colour and also the make up for the eye lashes.
Design Aspects
The website was purported to be a new make-over for Ellie. They wanted to create a new online identity which catered to their new initiatives. The client wanted the new online identity to reflect the new smart image of the client. The challenge was to showcase the detailed experience of the core team but in a modern look and feel punctuated with modern JavaScript effects. Hence we used angular JS effects to create smart widgets that responded intuitively to user behaviour and resulted in an enhanced user experience
Content That Engages
Major part of the content effort was spent in getting more information on history and expertise of the founders. This is the reason the expertise and deep experience of the founders formed the core offering of the new initiative. The content was managed in such a manner by which the showcase of the founders, their experience and their expertise was presented in a innovative fashion punctuated with punch lines and images matching those punchlines.
The Final Result
We created a new online identity for the clients which encompasses their complete offerings. User engagement was driven by different social media contests and campaigns on facebook, twitter. Instagram and Pinterest were heavily leveraged to provide real time engagement to the users and drive traffic to the website. The website identity ensured a wholesome experience to the users and availability of information to the users intuitively. The website saw an increase of 23% of footfalls on their website within the first month of launch of their new online identity
What They Say About Us
I really appreciate how professional and seamless the process has been and how creative you were in developing the complicated app and our requirements for a full blown E-Commerce Website while meeting the criteria of our diverse group of stakeholders. - Charlene E – Project Head

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