Case Study – Health Care Marketing, Website Revamp, Corporate Branding, Branding
The client are a management consulting firm focused on the pharmaceutical industry. The client is led by two of the foremost healthcare strategists, who jointly have more 40 years of experience in helping pharmaceutical companies and their investors make critical decisions and address their biggest challenges. Their executive team specializes in incorporating innovative analytics into executive decision making. As former scientists, their leaders bring a unique combination of deep analytical capabilities and strategic consulting skills. They have a strong track record of delivering results that work in the real world, not just on paper. They are known for their highly collaborative approach and “do it with you not to you.” They only serve a limited number of clients at a time and are deeply committed to success of their clients. AARCHIK was provided the mandate to recreate the complete branding – logo, corporate assets and website of the organization to reflect their strategic and management expertise in the healthcare domain
Services Provided
  • Conceptualization and Strategy
  • SRS and Wireframing
  • Website Design and Development
  • Digital Strategy
Technology
Platforms used
  • WordPress
  • Adobe CC
  • Python
  • Angular JS
  • React JS
  • HTML5
Communication
and Wireframing Tools
  • Slack
  • Basecamp
  • SVN
  • Balsamiq
  • Adobe XD
Industry :
HealthCare, Pharmacy, Marketing
Project Timeline :
6 weeks with 1 developers, 1 QA, 1 Designer, 1 Digital Marketeer
Overview of the Solution
In a swift 1 month project cycle, the AARCHIK team isolated the defining aspects of the change in the image of the client . We led a holistic design initiative, and mapped out a more user-friendly website that was as enjoyable to browse as it was to look at. Throughout the project, we kept an open dialogue with the client team, encouraging creative collaboration every step of the way. 50% Increase in Online Engagement
33% decrease in bounce rates
Design Aspects
The basic premise of the design was to elaborate the strategic capabilities and the knowledge leadership of the team in the field of healthcare management. Hence the colors needed to be corporate and be bold to show a certain sort of assuredness in their craft. The lighter colors of the website were incorporated to showcase the strategic approach of the offerings
Content That Engages
AARCHIK ensured that the content matched the offerings. The content showcased the offerings with attractive graphics and designs that interspersed with the text at the right places. The content was fashioned in such a manner so that the clients could get a feel of a bigger of the strategic nature of the offerings and the expertise of the team. For the content , we enumerated the home page with a cascading style of representing the case studies so that the important achievements in important engagements can be represented in one glance for the visitors and users of the website
The Final Result
We created a new online identity for the clients which encompasses their complete offerings. User engagement was driven by different social media contests and campaigns on facebook, twitter. Instagram and Pinterest were heavily leveraged to provide real time engagement to the users and drive traffic to the website. The website identity ensured a wholesome experience to the users and availability of information to the users intuitively. The website saw an increase of 23% of footfalls on their website within the first month of launch of their new online identity
What They Say About Us
Testimonial
We have and are continuing with AARCHIK Brand Lab on various projects. The team is creative, flexible, collaborative and always deliver a professional end product that reflects a solid understanding of the core business domain. We would not hesitate to recommend them. - Kristyna V, COO

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