Staycations – Using Blockchain to make your Vacations Safe and Hygienic
Staycations – Using Blockchain to make your Vacations Safe and Hygienic
Overview
According to the World Travel & Tourism Council (WTTC), if worse comes to worst, more than 197 million jobs could be lost in the global travel and tourism sector due to the impact of COVID-19. The effect of prolonged travel restrictions could also wipe out 5,543 billion US dollars in the sector’s contribution to global Gross Domestic Product (GDP), equating to a 62 percent drop compared with 2019.
So what is the way out for tourism and travel industry. Let’s examine some options
Some Statistics
In this scenario it was necessary to examine the preferences and the thought process of the traveller and try to understand what factors will play a role in jumpstarting travel. Hence we reach out to some consumers and general tourist agencies in different parts of the world and conducted a telephonic survey. The summary of the survey was follows :
- 36% of people demand health measures to travel
- Social Distancing and hygiene measures were the most important factors
- 36% of people will do more domestic trips than international
- 40 percent said they will only travel once they are certain that travel providers have taken appropriate measures with regards to things like health screenings and social distancing measures.
- 35 percent of consumers expect to travel more often by car for their holiday instead of going by airplane or train
What does this mean for the travel and leisure industry?
This means that the travel and tourism agencies would have to adopt some radical measures to tackle the current crisis in travel and tourism agencies. Some of our educated suggestions are as follows :
01
Money Back Gaurantee And Flexibility
Travel companies have to regain that trust by offering more booking flexibility and making sure that their customers’ money is safe even if the virus emerges again In our survey, when asked about criteria for selecting a travel provider to book their next travel with, 60 percent of consumers rated the need for money-back guarantee as pivotal for trust
02
Guarantee of Health Measures
The consumers want to feel confident that elaborate hygiene measures are taken to minimize risk of infection before they travel. As such, travel players need to focus on providing the health reassurance through their operations, which not only makes it necessary to implement these standards but also provide clear and transparent information at eve customer touchpoint.
03
Focus more on private Transportation
As the decline in demand for public transport comes mainly from changing working patterns and practices with more people working from home, there is not much providers can do about it. However, the situation might be a boost for short-term bike or scooter rental mobility providers as people opt to use these means to avoid crowded buses and trains.
04
Appropriate Customer Segmentation
Leisure, tourism, and travel companies need to keep this in mind when tailoring their offers to the most attractive target group. You have to analyze the major behavior shifts within your target group, find the customer segment your offering is right now most appealing to and be ready to adapt to their wishes and preferences..
How can Blockchain help in the current scenario?
Blockchain can be game changer in this difficult scenario and can propel more customers to travel more. Here are some scenarios that showcase the role of Blockchain in ensuring that you win the trust of your customers and make them feel safe to travel . Blockchain’s biggest advantage is immutability. As soon you as you commit some data to Blockchain the verifiability of the data is sacrosanct and totally accurate. So if you are uploading any data to Blockchain via verifiable channels, you can be sure that the data has not been tampered with and is totally accurate. So the different scenarios where we can use Blockchain to infuse trust is as follows :
- Uploading Vaccination certificates of all personnel at your property infuses that the data is not tampered with and is genuine. You can use Govt certificates from Govt websites to ensure that the data uploaded is genuine
- Upload a video of the cleaning process done with date and time stamps which will showcase to the tourists and travellers, the accuracy of the data on cleaning records and also the quality of cleaning
- Upload cleaning reports to ensure that the guests know the dates and times when the property or your room has been cleaned
- Smart Contracts will ensure that the terms and conditions between you and your vendors are honoured from both parties
- Further published account of origins of materials on the blockchain can infuse trust that the ingredients used in food at your property is authentic and quality assured
- Uploading Vaccination certificates of all personnel at your property infuses that the data is not tampered with and is genuine. You can use Govt certificates from Govt websites to ensure that the data uploaded is genuine
- Upload a video of the cleaning process done with date and time stamps which will showcase to the tourists and travellers, the accuracy of the data on cleaning records and also the quality of cleaning
- Upload cleaning reports to ensure that the guests know the dates and times when the property or your room has been cleaned
- Smart Contracts will ensure that the terms and conditions between you and your vendors are honoured from both parties
- Further published account of origins of materials on the blockchain can infuse trust that the ingredients used in food at your property is authentic and quality assured
Conclusion
Hence, in the current COVID scenario if we can build apps and web interfaces that are connected to Blockchain platforms and publish verifiable information , we would be in a great position to build trust and have loyal customers coming back to you for their dream Staycations. Connect with us to know how.
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Nilesh P
Nilesh is an avid Blockchain programmer and specializes in ML based algorithms using Python. He is part of the back end practice at AARCHIK Solutions
