Motion Graphics Services
Humans respond better to visual elements than simply reading text, so motion graphic videos are a great way to capture attention and get a point across on a variety of platforms. They visually conceptualize ideas and information through a mix of animation, video, sound, infographics, and animated text, making it easier for potential clients and customers to understand what you do and take action. Best of all, they’re easier to share on social media and add to site content. All of this makes brands more personable and boosts engagement.Posting long articles, even with great photos, means many people will simply scan through them instead of reading the whole thing. Motion graphics just help convey messages better.
Motion Graphics Services
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Why are they important?
According to one study, video marketers are able to generate a much higher ROI with 66% more qualified leads in a year by simply using videos. Using motion graphic videos on a website is essential to staying ahead of the competition. Not incorporating motion design and animation into a website or blog means missing out on the perfect customer or client.Motion design primarily includes the use of abstract elements and text, bringing them to life using animated techniques. It’s less complex than full-scale animation that involves hand-drawn elements or CGI. Animation, on the other hand, focuses on visual storytelling using a particular art style, and as a result, costs more.
Tools for Motion Graphics
Photoshop
Illustrator
After Effects
Cinema 4D
Red Giant software
Mocha AE
Maya
Nuke
Blender
Adobe Premiere Pro
Animation and Motion Design Trends 2022
Restricted Color Palette
Today’s trend is telling a visual story using only a few primary colors instead of a rich palette with many semi-tones. It has also become one of the hottest digital illustration trends.
Thin Lines
Lines perform many functions in the video.Making them super-thin yet extra-distinctive, artists try to create animations that look like real hand-drawn pictures.
Mixing 2D and 3D
2D and 3D are still often combined in videos this year. Many motion designers mix them, saying that they add a particular sense of style to a video
Kinetic Typography
Kinetic Typography literally claims for going beyond the limits of traditional typography and encourages stretching, twisting, and distorting letters.
Morphing
Morphing gains its momentum in 2022 too. It is an effect in motion pictures and animations that changes (or morphs) one image or shape into another through a seamless transition
Animated Logos
Animated logos have already become one of the most significant trends in brand identity design.
Vertical animations
We can call vertical animations one of the most significant motion graphic trends in 2022. TikTok, Instagram, Facebook – all have one thing in common – we consume our media products vertically.
Self-drawing lines
With a Self Drawing Lines style, you can see a thin line forming different figures, logos, words, and other concepts simply and clearly.
Motion Graphics Offerings
At AARCHIK, we have a team of specialist motion graphic designers. Our motion designers work with directly with clients to create bespoke motion graphics and animations, featured across all their online marketing platforms. From our studio, we design stylish, engaging and innovative motion graphic design for some of the leading agencies and top brands. We specialise in offering a personal, one-to-one service. This gives our clients the chance to communicate their vision, goals and strategy for their digital assets. Then, our talented motion graphic designer team will cover every element of the creative process – from planning and script writing to animation and sound design. Our extensive experience in this field means that we know precisely how to create sophisticated, on-brand content which successfully increases engagement and drives traffic.
2D Animation
3D Animation
Whiteboard Animation
Explainer Videos
Social Video Ads
Promotional Videos
Have A Query?
Do you need a detailed consultation or feasibility study for this topic? Or it maybe you just want to exchange views and thoughts on this topic. Do get in touch with us and we would be glad to share a cup of coffee together and discuss this topic together.
Case Studies of AARCHIK
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