Increase in Conversion through UX Enhancements

Overview

The client is an insurance major based out in Asia and they specialised in medical health insurance. They were making inroads into new markets in Asia and needed a holistic UI presence so that it could appeal to audiences across different markets and also they needed the UI/UX to be intuitive and interesting so that the user could get smooth CTAs leading to increased conversion. The client further wanted to re-evaluate its design strategy and wanted to understand that the technology platform that hosted its current web presence and considering the further scalability requirements and the need to cater to ever changing technology stacks

Increase in Conversion through UX Enhancements 1
Increase in Conversion through UX Enhancements 1

Increase in Conversion through UX Enhancements

Overview

The client is an insurance major based out in Asia and they specialised in medical health insurance. They were making inroads into new markets in Asia and needed a holistic UI presence so that it could appeal to audiences across different markets and also they needed the UI/UX to be intuitive and interesting so that the user could get smooth CTAs leading to increased conversion. The client further wanted to re-evaluate its design strategy and wanted to understand that the technology platform that hosted its current web presence and considering the further scalability requirements and the need to cater to ever changing technology stacks

Business Need

AARCHIK was engaged to provide initially a complete strategy for revamp of UI/UX of their website and also analyze the technology strategy for the complete UI/UX revamp. We needed to analyze the technology infrastructure and provide a complete strategy for scalable infrastructure requirements and build the UI/UX in such a manner that the future UI/UX needs could be also covered to an extent

Scope

New Product

Industries

Fintech

Services

Ad-hoc

Technologies

Solution Provided

01

While redesigning the user experience wasn’t the focus, we were able to make some enhancements to the global information architecture in order to improve ease of use of the platform.

02

Throughout this project, we worked very closely with product, development and marketing teams to ensure our UI art direction and responsive UI design system was inline with the new brand and would be implementable and scalable.

03

Ultimately, we were able to rapidly enhance brand perception of their platform and support sales enablement without having to design from the ground-up.
Increase in Conversion through UX Enhancements 2

Solution Provided

01

While redesigning the user experience wasn’t the focus, we were able to make some enhancements to the global information architecture in order to improve ease of use of the platform.

02

Throughout this project, we worked very closely with product, development and marketing teams to ensure our UI art direction and responsive UI design system was inline with the new brand and would be implementable and scalable.

03

Ultimately, we were able to rapidly enhance brand perception of their platform and support sales enablement without having to design from the ground-up.
Increase in Conversion through UX Enhancements 4
Increase in Conversion through UX Enhancements 4
Increase in Conversion through UX Enhancements 3

Benefits

01

Enhanced brand perception

02

Support sales enablement

03

More intuitive architecture

04

Created a visual language for easy adoption across Group products

05

Created a consistent atomic UI design system, which not only worked within the constraints of the backend framework, but also directly supported speed of maintenance by the development team

Benefits

01

Enhanced brand perception

02

Support sales enablement

03

More intuitive architecture

04

Created a visual language for easy adoption across Group products

05

Created a consistent atomic UI design system, which not only worked within the constraints of the backend framework, but also directly supported speed of maintenance by the development team

Challenge

AARCHIK was engaged to breathe new life into an old framework, in order to bring the SaaS platform up-to-date and inline with the new corporate brand. The UI redesign was therefore restricted by the limitations of the Telerik framework and involved a comprehensive audit of the framework and platform in order to understand how far the boundaries could be pushed.
Increase in Conversion through UX Enhancements 5

Challenge

AARCHIK was engaged to breathe new life into an old framework, in order to bring the SaaS platform up-to-date and inline with the new corporate brand. The UI redesign was therefore restricted by the limitations of the Telerik framework and involved a comprehensive audit of the framework and platform in order to understand how far the boundaries could be pushed.

Have A Query?

Do you need a detailed consultation or feasibility study for this topic? Or it maybe you just want to exchange views and thoughts on this topic. Do get in touch with us and we would be glad to share a cup of coffee together and discuss this topic together.

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Have A Query?

Do you need a detailed consultation or feasibility study for this topic? Or it maybe you just want to exchange views and thoughts on this topic. Do get in touch with us and we would be glad to share a cup of coffee together and discuss this topic together.

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