Who Art Thou – The Revenge Traveller? The tale of the Messiah and his technology side kicks
Who Art Thou – The Revenge Traveller?
Overview
Who is this Revenge Traveler?
The global trends provide some interesting insights for our Revenge Traveller
- Staycations and domestic travel are here to stay
- ‘Work cation’ gain popularity thanks to remote working
- Revenge travelers are revenge spenders!
- Percent of consumers want to travel more than prior to the pandemic.
Global Travel Trends And Their Story
Let me elaborate more on these trends :
01 Staycation are the norm
Customer behavior is majorly affected by three pandemic-related factors:
- COVID Restrictions in place at the desired travel destinations,
- Governmental Guidelines
- Trust in health system and precautions
Due to the ongoing uncertainty connected to traveling abroad, there is a growing tendency for consumers to holiday within their own country instead, and to choose more socially distanced accommodation and ways of travelling.
02 Remote Working Leading to Lengthy Work Vacations
Well, as they say, sometimes a curse is a boon in disguise. Combining holidays with remote work – have never been more feasible due to the increased flexibility of hybrid working models. According to a Global Trend, 76 percent of those who plan to take a work cation say that, the ability to split their time between working from their destination and enjoying time off and/or with their families and friends. Trends like Work From Anywhere enable people to take longer trips with families, as they can do the work from anywhere and also enjoy vacation time with their families.
03 Revange Spending is the on the rise
The average travel consumer has a significantly elevated budget to spend on travel, which isn’t expected to change anytime soon. Global Trends show that 34 percent of international respondents expect to spend more on leisure travel beyond this summer as compared to pre-pandemic.
How would you respond to the new trends and opportunities?
Well, how would you welcome your Revenge Traveller and how should the travel organizations ensure that they conform to what their Messiah wants. Here are some pointers :
01 Embrace the new:
New and lasting changes in behavior should therefore be reflected in your offer design, sales, and communication approach
02 Go Hyper local
Don’t neglect your local source market and also set up infrastructures to meet the needs of remote working and hybrid models
03 Relentless Cross-Selling
Global Trends show that an important share of customers expect their travel budget to stay stable or even increase in the next years. Think about what additional products and services you can offer customers to tap into this higher readiness to spend.
04 Support your Customers
A smile, a ready can do attitude and emotional empathy with active servitude can go a long way for ensuring a loyal revenge traveller base
Hey what happened to the Technology Sidekicks?
OH!!! I nearly forgot about them. The question that we are tackling here is what role does technology play here for the revenge traveller. Well if we delve a bit deeper, it plays a very important role, here are some use cases :
- Create a Revenge Traveler Persona And tap into Social Media to know more about their
travel plans using Machine Learning and Big Data - Machine Learning helps to create reliable Fare predictors and hotel price predictors,
which can enable to make the task of booking travel quite intuitive - Sentiment Analysis using Big Data to pinpoint specific travel interests and destination
preferences - AI Based Intuitive Itinerary Management Tools to make itinerary planning almost seamless
and with minimal effort
OH!!! I nearly forgot about them. The question that we are tackling here is what role does technology play here for the revenge traveller. Well if we delve a bit deeper, it plays a very important role, here are some use cases :
1. Create a Revenge Traveller Persona And tap into Social Media to know more about their travel plans using Machine Learning and Big Data
2. Machine Learning helps to create reliable Fare predictors and hotel price predictors which can enable to make the task of booking travel quite intuitive
3. Sentiment Analysis using Big Data to pin point specific travel interests and destination preferences
4. AI Based Intuitive Itinerary Management Tools to make itinerary planning almost seamless and with minimal effort
Conclusion
Hence, as the new year reins in with some more ominous signs on the horizon, we feel the travel and hospitality industry can take solace in trends like revenge travelling, staycations and work cations. Further technology can sharpen their insights, leading to better customer intelligence and an enhanced customer orientation. Want to know how? Do get in touch with us
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Sunil P
Sunil is an avid Web 3.0 technology evangelist and heads the front end practice at AARCHIK Solutions
