The client is an insurance major based out in Asia and they specialised in medical health insurance. They were making inroads into new markets in Asia and needed a holistic UI presence so that it could appeal to audiences across different markets and also they needed the UI/UX to be intuitive and interesting so that the user could get smooth CTAs leading to increased conversion. The client further wanted to re-evaluate its design strategy and wanted to understand that the technology platform that hosted its current web presence and considering the further scalability requirements and the need to cater to ever changing technology stacks This article mentions your favorite at super low prices. Choose from same-day delivery, drive-up delivery or order pickup.
Increase in Conversion through UX Enhancements
Overview
Increase in Conversion through UX Enhancements
Overview
The client is an insurance major based out in Asia and they specialised in medical health insurance. They were making inroads into new markets in Asia and needed a holistic UI presence so that it could appeal to audiences across different markets and also they needed the UI/UX to be intuitive and interesting so that the user could get smooth CTAs leading to increased conversion. The client further wanted to re-evaluate its design strategy and wanted to understand that the technology platform that hosted its current web presence and considering the further scalability requirements and the need to cater to ever changing technology stacks
Business Need
AARCHIK was engaged to provide initially a complete strategy for revamp of UI/UX of their website and also analyze the technology strategy for the complete UI/UX revamp. We needed to analyze the technology infrastructure and provide a complete strategy for scalable infrastructure requirements and build the UI/UX in such a manner that the future UI/UX needs could be also covered to an extent
New Product
Fintech
Ad-hoc
Technologies
Angular JS
Figma
Solution Provided
01
While redesigning the user experience wasn’t the focus, we were able to make some enhancements to the global information architecture in order to improve ease of use of the platform.
02
Throughout this project, we worked very closely with product, development and marketing teams to ensure our UI art direction and responsive UI design system was inline with the new brand and would be implementable and scalable.
03
Ultimately, we were able to rapidly enhance brand perception of their platform and support sales enablement without having to design from the ground-up.
Solution Provided
01
While redesigning the user experience wasn’t the focus, we were able to make some enhancements to the global information architecture in order to improve ease of use of the platform.
02
Throughout this project, we worked very closely with product, development and marketing teams to ensure our UI art direction and responsive UI design system was inline with the new brand and would be implementable and scalable.
03
Ultimately, we were able to rapidly enhance brand perception of their platform and support sales enablement without having to design from the ground-up.
Benefits
01
Enhanced brand perception
02
Support sales enablement
03
More intuitive architecture
04
Created a visual language for easy adoption across Group products
05
Created a consistent atomic UI design system, which not only worked within the constraints of the backend framework, but also directly supported speed of maintenance by the development team
Challenge
AARCHIK was engaged to breathe new life into an old framework, in order to bring the SaaS platform up-to-date and inline with the new corporate brand. The UI redesign was therefore restricted by the limitations of the Telerik framework and involved a comprehensive audit of the framework and platform in order to understand how far the boundaries could be pushed.
Challenge
AARCHIK was engaged to breathe new life into an old framework, in order to bring the SaaS platform up-to-date and inline with the new corporate brand. The UI redesign was therefore restricted by the limitations of the Telerik framework and involved a comprehensive audit of the framework and platform in order to understand how far the boundaries could be pushed.
Have A Query?
Do you need a detailed consultation or feasibility study for this topic? Or it maybe you just want to exchange views and thoughts on this topic. Do get in touch with us and we would be glad to share a cup of coffee together and discuss this topic together.
Have A Query?
Do you need a detailed consultation or feasibility study for this topic? Or it maybe you just want to exchange views and thoughts on this topic. Do get in touch with us and we would be glad to share a cup of coffee together and discuss this topic together.
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