The client is Europe’s leading provider of software for public relations and affairs professionals
UI Engineering Revamp of SAAS Provider in Europe
Overview
UI Engineering Revamp of SAAS Provider in Europe
Overview
The client is Europe’s leading provider of software for public relations and affairs professionals
Business Need
AARCHIK was engaged to breathe new life into an old framework, in order to bring the SaaS platform up-to-date and inline with the new corporate brand. The UI redesign was therefore restricted by the limitations of the Telerik framework and involved a comprehensive audit of the framework and platform in order to understand how far the boundaries could be pushed. While redesigning the user experience wasn’t the focus, we were able to make some enhancements to the global information architecture in order to improve ease of use of the platform.
Scope
UI Revamp
Industries
Technology Provider
Services
UI Engineering Strategy
Technologies
Stakeholder Engagement
Business Analysis
Audit of UI & Backend Framework
Prototyping
Ui Direction
Atomic UI Design System
Solution Provided
01
While redesigning the user experience wasn’t the focus, we were able to make some enhancements to the global information architecture in order to improve ease of use of the platform.
02
Throughout this project, we worked very closely with product, development and marketing teams to ensure our UI art direction and responsive UI design system was inline with the new brand and would be implementable and scalable.
03
Ultimately, we were able to rapidly enhance brand perception of their platform and support sales enablement without having to design from the ground-up.
Solution Provided
01
While redesigning the user experience wasn’t the focus, we were able to make some enhancements to the global information architecture in order to improve ease of use of the platform.
02
Throughout this project, we worked very closely with product, development and marketing teams to ensure our UI art direction and responsive UI design system was inline with the new brand and would be implementable and scalable.
03
Ultimately, we were able to rapidly enhance brand perception of their platform and support sales enablement without having to design from the ground-up.
Challenges
01
Enhanced brand perception
02
Support sales enablement
03
More intuitive architecture
04
Created a visual language for easy adoption across Group products
05
Created a consistent atomic UI design system, which not only worked within the constraints of the backend framework, but also directly supported speed of maintenance by the development team
Benefits
Throughout this project, we worked very closely with product, development and marketing teams to ensure our UI art direction and responsive UI design system was inline with the new brand and would be implementable and scalable. Ultimately, we were able to rapidly enhance brand perception of their platform and support sales enablement without having to design from the ground-up.
Benefits
Throughout this project, we worked very closely with product, development and marketing teams to ensure our UI art direction and responsive UI design system was inline with the new brand and would be implementable and scalable.
Ultimately, we were able to rapidly enhance brand perception of their platform and support sales enablement without having to design from the ground-up.
Have A Query?
Do you need a detailed consultation or feasibility study for this topic? Or it maybe you just want to exchange views and thoughts on this topic. Do get in touch with us and we would be glad to share a cup of coffee together and discuss this topic together.
Have A Query?
Do you need a detailed consultation or feasibility study for this topic? Or it maybe you just want to exchange views and thoughts on this topic. Do get in touch with us and we would be glad to share a cup of coffee together and discuss this topic together.
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